2013 Sep 13
The purpose of a business, according to guru Peter Drucker, is to "create and serve a customer." Of course, there is one missing word; it really should be, "to profitably create and serve a customer." If the business loses money on every customer, it will not last very long. One of my favourite jokes (unfortunately not always a joke), is the CEO who says, "sure, we are losing on every sale, but we'll make it up in volume!